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A New York–based, award-winning hospitality design and build firm, bringing your vision from zero to fruition.
About
With our expertise in the industry ingrained in our DNA, we transform spaces into memorable destinations that leave a lasting impression.

Why DNA?
Bringing a vintage touch to the new Szechuan dining scene, Fleur masterfully intertwines tasteful nostalgic design with modern contemporary touches, enhancing the exceptional hospitality that Fleur offers.
Bathing in the natural daytime light, Fleur's gem-like ambiance shines brightly, setting the new standard for the fine dining scene.
Our Values

Transparency
Our approach is rooted in honesty and directness, ensuring that we maintain clear and straightforward communication. We strongly believe in actively involving our clients throughout the entire design process, from its inception to completion. By keeping our clients engaged, we ensure that no important dates, deliverables, order changes, or inquiries are left unanswered. This level of transparency fosters trust, and we are committed to never losing sight of its importance.

Collaboration
We believe in pushing both ourselves to achieve extraordinary outcomes. Working closely alongside our clients, we prioritize open communication and seamless collaboration. We invest time in truly understanding their stories and visions, conducting thorough research to ensure that we are well-prepared to transform their ideas into tangible realities. As a united team, we engage in lively brainstorming sessions, actively sharing feedback, and inspiring one another to constantly evolve and exceed expectations.

Dedication
At our core, we treat your project as if it were our own, ensuring that every dollar spent is handled with utmost care. We place great importance on achieving the best possible outcomes while being mindful of budget constraints, and time considerations. By nurturing a diverse range of experiences, perspectives, and strategies, we leverage our expertise to deliver exceptional results.

Versatility
Our culture is built on ambition, excellence, and making a global difference. Inclusivity is at the heart of our hospitality philosophy, embracing culture, cuisine, history, and community. We create a vibrant tapestry of diverse experiences, spanning the physical, digital, and emotional realms, always putting people's needs and aspirations first.
DNA Approach
Vision to reality made uncomplicated
>
From the initial consultation to the final deliverable, we work closely with you to provide tailored solutions to ensure an uncomplicated and seamless experience. We don’t settle for mediocrity, instead, we strive for excelling past expectations.
Made for evolution & beyond
>
We know well-executed designs have the remarkable ability to drive substantial organic traffic to a brand. While you dedicate your attention to idea development, we diligently transform them into tangible designs that yield optimal returns on investments and profits. By meticulously analyzing emerging trends and anticipating future shifts, we proactively shape the design landscape and always remain one step ahead.
Our specialty lies in commercial design
>
As experienced restaurant owners, we have successfully established and grown restaurants from the beginning. We understand the demands and requirements involved in managing the back ends of this industry. From obtaining permits and permissions to initiating the start-up process, we are well-versed in all aspects of launching a restaurant.
Your hassle-free, one-stop solution
>
We provide our expertise in visual identity, interior design, architecture, engineering and construction as your all in one solution, offering unwavering support and guidance throughout every stage of this process. Our all-encompassing, hassle-free service will remove any barriers, ensuring a smooth transition from vision to reality.
295 Madison Ave, New York, NY 10017
Home
About Us
Connect
Our Works
Services
The Company
Press

About Us
Connect
Our Works
Services
The Company
Press
Blog
A New York–based, award-winning hospitality design and build firm, bringing your vision from zero to fruition.
About

Why DNA?
We offer the all-in-one solution for bringing your creative vision from zero to fruition.
Unlike any other firm, our one-stop service bridges the gap between visual identities, interior design, architecture, engineering, and construction.
Maintaining a streamlined approach, we are here as your companion to remove any barriers that could hinder the delivery of your vision to reality.
By meticulously analyzing emerging trends and anticipating future shifts, we proactively shape the design landscape and always remain one step ahead.
We are dedicated to crafting exceptional designs that not only drive organic traffic but also yield substantial profits for businesses. We don't join the design trends, the trends follow us.
Our Values

Transparency
Our approach is rooted in honesty and directness, ensuring that we maintain clear and straightforward communication. We strongly believe in actively involving our clients throughout the entire design process, from its inception to completion. By keeping our clients engaged, we ensure that no important dates, deliverables, order changes, or inquiries are left unanswered. This level of transparency fosters trust, and we are committed to never losing sight of its importance.

Collaboration
We believe in pushing both ourselves to achieve extraordinary outcomes. Working closely alongside our clients, we prioritize open communication and seamless collaboration. We invest time in truly understanding their stories and visions, conducting thorough research to ensure that we are well-prepared to transform their ideas into tangible realities. As a united team, we engage in lively brainstorming sessions, actively sharing feedback, and inspiring one another to constantly evolve and exceed expectations.

Dedication
At our core, we treat your project as if it were our own, ensuring that every dollar spent is handled with utmost care. We place great importance on achieving the best possible outcomes while being mindful of budget constraints, and time considerations. By nurturing a diverse range of experiences, perspectives, and strategies, we leverage our expertise to deliver exceptional results.

Versatility
Our culture is built on ambition, excellence, and making a global difference. Inclusivity is at the heart of our hospitality philosophy, embracing culture, cuisine, history, and community. We create a vibrant tapestry of diverse experiences, spanning the physical, digital, and emotional realms, always putting people's needs and aspirations first.
DNA Approach
Vision to reality made uncomplicated
>
From the initial consultation to the final deliverable, we work closely with you to provide tailored solutions to ensure an uncomplicated and seamless experience. We don’t settle for mediocrity, instead, we strive for excelling past expectations.
Made for evolution & beyond
>
We know well-executed designs have the remarkable ability to drive substantial organic traffic to a brand. While you dedicate your attention to idea development, we diligently transform them into tangible designs that yield optimal returns on investments and profits. By meticulously analyzing emerging trends and anticipating future shifts, we proactively shape the design landscape and always remain one step ahead.
Our specialty lies in commercial design
>
As experienced restaurant owners, we have successfully established and grown restaurants from the beginning. We understand the demands and requirements involved in managing the back ends of this industry. From obtaining permits and permissions to initiating the start-up process, we are well-versed in all aspects of launching a restaurant.
Your hassle-free, one-stop solution
>
We provide our expertise in visual identity, interior design, architecture, engineering and construction as your all in one solution, offering unwavering support and guidance throughout every stage of this process. Our all-encompassing, hassle-free service will remove any barriers, ensuring a smooth transition from vision to reality.
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