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A New York–based, award-winning hospitality design and build firm, bringing your vision from zero to fruition.
Càphê Đen
Size
- SF
Timeline
1 month
Location
134-16 36th Rd Unit S2, Flushing, NY 11354
Services
Art Direction
Visual Identity
Social Media Design
Menu Design
Packaging Design
Merchandise Design
Caphe Den is a rebranding project aimed at elevating the brand’s overall visual identity while staying rooted in its Vietnamese coffee heritage.
The design draws inspiration from the cultural intersection of Vietnam and France, translating it into a romantic, French bistro–influenced aesthetic layered with tropical undertones. The goal was to create a visual language that feels both nostalgic and refined—balancing the charm of traditional Vietnamese coffee culture with the elegance of a Parisian café.
A system of delicate, fine-line illustrations is used to evoke a light, airy tropical atmosphere, referencing elements of nature in a subtle and contemporary way.
The color palette centers around pink and green, a combination that reflects the vibrancy of Vietnamese visual culture while reinforcing a soft, romantic tone.
Through this rebrand, Caphe Den is repositioned as not just a coffee destination, but an experience—one that captures the poetic blend of French and Vietnamese influences in a modern, elevated form.
-------Visual Design ---------
295 Madison Ave, New York, NY 10017
Home
About Us
Connect
Our Works
Services
The Company
Press
About Us
Connect
Our Works
Services
The Company
Press
Blog
A New York–based, award-winning hospitality design and build firm, bringing your vision from zero to fruition.
Branding Visual Design
Càphê Đen
Size
- SF
Timeline
1 month
Location
134-16 36th Rd Unit S2, Flushing, NY 11354
Services
Art Direction
Visual Identity
Social Media Design
Menu Design
Packaging Design
Merchandise Design
Caphe Den is a rebranding project aimed at elevating the brand’s overall visual identity while staying rooted in its Vietnamese coffee heritage.
The design draws inspiration from the cultural intersection of Vietnam and France, translating it into a romantic, French bistro–influenced aesthetic layered with tropical undertones. The goal was to create a visual language that feels both nostalgic and refined—balancing the charm of traditional Vietnamese coffee culture with the elegance of a Parisian café.
A system of delicate, fine-line illustrations is used to evoke a light, airy tropical atmosphere, referencing elements of nature in a subtle and contemporary way.
The color palette centers around pink and green, a combination that reflects the vibrancy of Vietnamese visual culture while reinforcing a soft, romantic tone.
Through this rebrand, Caphe Den is repositioned as not just a coffee destination, but an experience—one that captures the poetic blend of French and Vietnamese influences in a modern, elevated form.
-------Visual Design ---------
