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A New York–based, award-winning hospitality design and build firm, bringing your vision from zero to fruition.
Lady Pho
Size
1,200 SF
Timeline
1 month
Location
901 Madison Ave, New York, NY 10021
Services
Interior Design
Procurement
Architect Drawing
Construction Administration
Construction Renovation
Project Management
Fleur du Mal's Upper East Side location builds upon the brand's distinctive retail identity while introducing a bolder and more immersive spatial experience.
The interior is characterized by a series of softened architectural curves that flow throughout the space, creating a sense of movement and elegance from one area to the next. Rich red tones and high-gloss finishes add depth and drama, reflecting light across the interior and reinforcing the brand's confident, fashion-forward aesthetic.
Every detail was carefully considered, from the seamless curved millwork to the refined material transitions that create a polished and cohesive environment. The result is a highly curated retail space that feels sophisticated, elevated, and unmistakably Fleur du Mal.
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295 Madison Ave, New York, NY 10017
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About Us
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A New York–based, award-winning hospitality design and build firm, bringing your vision from zero to fruition.
Full Service Design & Build
Lady Pho
Size
1,000 SF
Timeline
5 weeks
Location
309-311 Bedford Ave, Brooklyn, NY 11211
Services
Interior Design
Procurement
Architect Drawing
Construction Administration
Construction Renovation
Project Management
Lady Pho is a Vietnamese pho café in Williamsburg that brings traditional Vietnamese flavors into a modern and approachable café setting. Built around the idea of serving authentic pho in a fast and convenient format, the concept offers a welcoming destination for both everyday dining and quick meals on the go.
The space reflects the freshness at the heart of the brand. Clean lines, natural materials, and an open, inviting atmosphere create an environment that feels light, energetic, and effortless. Every detail was designed to complement the experience of enjoying fresh herbs, slow simmered broth, and vibrant Vietnamese flavors.
The result is a neighborhood café that balances tradition with modern convenience, offering a dining experience that feels fresh, comforting, and distinctly Williamsburg.
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