I started from a graphic design background, which still heavily influences the way I approach marketing today. Early on, I focused mostly on visuals and branding, but over time I became increasingly interested in the bigger picture behind how brands communicate and connect with people. I started paying more attention to audience perception, storytelling, content direction, brand consistency, and how different creative decisions shape the overall identity of a brand.

hat gradually led me into a more marketing focused role, where I now work across branding, content strategy, social media, visual communication, and overall brand optimization. Coming from a design background allows me to approach marketing from both a creative and strategic perspective, balancing aesthetics with communication and execution. I especially enjoy fast moving creative environments where ideas need to evolve quickly while still maintaining a strong and consistent brand identity.